Facebook ads don’t have to be scary. In fact, they are one of the most user-friendly advertising strategies you can implement. As a small business owner, it is hard to decide where to spend your advertising dollars. This guide will provide some much-needed information to make better decisions.
Image vs Video?
It really depends on what your goals are. If you are wanting to create brand awareness then nothing seems to touch video. On the other hand, if your goal is to capture likes or direct people to your site then perhaps an image based ad might work better for you. The most important rule to follow here is to tell your story.
Facebook allows video to auto play but with sound mute. In order to hear the video, the user has to initiate the video. That is why you should make sure your message can be understood with the sound off just as well as with the sound on. Your brand and story should be prominent from the beginning of the video if possible but at least within the first 15 seconds. Don’t go to text heavy! People don’t like to read walls of text.
Here is an example of one of Team Mahout’s facebook videos that we ran.
It received an overwhelmingly positive response rate. We tried to keep it playful and visually stimulating while still delivering our message. As a newly formed company, our goal was to create brand awareness. I believe we did this very well.
As with all advertising, you should try and test the waters. We ran this campaign on facebook with a daily budget of only $5.00. That’s right only $5.00. We selected the target audience that we felt would have the greatest impact. Then we limited it’s run time to 14 days. Our experiment cost us a whopping $70.00 to run. So how did it do?
- 700 organic views (from our page)
- 6,400 impressions
- 4,500 for our reach
- 3.67% click through rate
So after calculating all the numbers our exposure tally was pretty successful. We plan on running more ads very soon and who knows, you may even see on in the wild 🙂