Social Media isn’t going away anytime soon.
Facebook is still the most popular social media platform. 72% of adults online have a Facebook vs 32% on Instagram, 31% on Pinterest, 29% on Linkedin, 24% on Twitter. *Note 86% of Americans are currently internet users. A survey conducted March 7 – April 4, 2016, PEW research center.*. So Facebook has a massive market share, but don’t discount the other platforms. 31% of Instagram users, use the platform multiple times daily.
Sign up your brand on several different platforms. Google+, Pinterest, Twitter, Linkedin, Facebook, maybe even Snapchat. The more area you can cover the easier it will be for your customers to find you.
Develop your online presence.
1. Feature images of your business and products prominently on your pages.
2. Have a consistent voice and style to use when writing updates on your pages.
3. Set guidelines for the type of content you want to share on your social media pages.
4. Create a standardized process that you and others can follow when communicating with others on your pages.
5. Creating content that you can use to share your brand story with your social media followers from time to time.
Engage with your social media communities you should share a variety of updates. Participate wherever your presence is advantageous, not just within your own pages. Use videos when possible (1 minute 30 seconds is the maximum for Facebook), people will watch a video vs an image which they just scroll by. Tell a story, use your message to get your followers excited!
Be consistent with your posting schedule.We use a 3/1 ratio, three fun posts then one promotional post, your ratio may be different and there are many schools of thought to what the best posting schedule is. Post your content on a consistent schedule, your followers will visit your site and expect new content, make sure it is there.
Setting your guidelines. Always assume everything you write online will become public. Beware of perceptions, how people perceive you, your “tone”. Keep conflicts confidential, don’t stir up drama. Figure out what guidelines your brand follows.
Analyzing and testing. Use metrics you can quantify, like newsletter sign-ups, video views or shares. Don’t be afraid to change things up and see how it goes. Know when things work and change the things that don’t. Do some A/B testing, just try 2 versions and see which one works better.